 |
|
04/17/2012 |
ISSEY MIYAKE Watch Project
Release of New Series "W" Designed by a Car Designer, Satoshi Wada
|
|
|
Seiko Instruments Inc. (SII), based in Chiba, Japan, announces that a new series called "W" designed by Satoshi Wada, a representative car designer of Japan, will be released in the summer of 2012 from the ISSEY MIYAKE Watch Project, which has been developing distinctive watches by paring with leading designers active in various fields.
Satoshi Wada has gained a fine reputation as a car designer especially for Audi, including A5 which is described as "the most beautiful coupé in the world" when working at Audi AG in Germany. The concept of his design for "W" is "to reflect the minimal mind in this new watch based on the traditional aesthetic sense of Japan."
While incorporating elements of car design, such as the precise gauge-like dial and hands, and the powerful and solid case inspired by an aluminum wheel of a car, this new chronograph watch expresses the designer's creativity that pursues Japanese minimal beauty in its functionality by using black-and-white-based colors for the dial as well as designing the lean and serene face.
ISSEY MIYAKE Watch Project
Begun in 2001, the ISSEY MIYAKE Watch Project, under the comprehensive direction of ISSEY MIYAKE, has so far released unique watches in several series through collaborations between SII and some of the world's leading designers: Shunji Yamanaka, Harri Koskinen, Tokujin Yoshioka, Naoto Fukasawa, Ross Lovegrove and Yves Behar.
[Features]
Highly-legible wide dials
For high legibility and accuracy, the dial is made wide with a diameter of 43 mm and hands are designed fine and long.
Mechanical instant zero reset with button click feeling
The instant zero reset realizes the sense of using a mechanical watch, such as the second hand moving like chronograph measurement and the button click touch.
Band shape designed to fit small wrists comfortably
Because the band's adapter is movable, the band can move perpendicularly to the case and it enables the watch to fit any wrists comfortably.
Ref No | Case | Band | Dial | SILAY001 | SS | SS | Black | SILAY002 | SS (Black IP) | SS (Black IP) | Black | SILAY003 | SS | Black leather (Tanned) | White | SILAY004 | SS | Black leather (Tanned) | Gray |
- Quartz (Indication of hour, minute and second. Chronograph second. Calendar.)
- Glass material: Inorganic glass
- Case size: Diameter: 43 mm / Thickness: 12.8 mm
- Water resistance: 5 bar
- Weight: Metal band: 155 g / Leather band: 100 g
Satoshi Wada, a car and product designer.
Born in Tokyo in 1961, Satoshi Wada joined Nissan Motor Co., Ltd. in 1984 after graduating from Musashino Art University (Tokyo, Japan). He also studied abroad at Royal College of Art (London, UK) from 1989 through 1991. In 1998, he began working for Audi AG / Audi design in Germany and contributed to the Audi brands' global expansion by designing the A5 that was called "the most beautiful coupe in the world." He became independent to establish his own design studio "SWdesign TOKYO" in 2009. Since then, he has been focusing on not only the development of new vehicle designs, but also the design with his concept of "MINIMAL x FUTURE" to create new simplicity in the products and life-styles of the new era.
web site http://www.isseymiyake-watch.com/
Corporate Communications Dept.
Seiko Instruments Inc.
pr@sii.co.jp
The content of this news release is based on the information as of the release date.Please note that the content may not be always up-to-date.
|
|
|
