With our corporate motto of "Creating Time, Optimizing Time, Enriching Time" set as our ideal, SII has delved into the pursuit of "time" as a watch maker. Our core values for realizing this ideal are "Integrity, Trust, and Appreciation," which means that we approach all of our business activities with "integrity" and foster the "trust" of our customers and society with a sense of "appreciation" towards all of our stakeholders. All the SII employees persevere in their efforts by taking these core values as their basic approach.

The range and depth of companies' social responsibilities are increasing.

There are a mounting number of issues here on earth. Even today, 20 years since the Earth Summit was held in 1992, environmental, poverty, and human-rights problems are still in serious condition. Without a resolution to these, there is scant possibility for the prosperity of society and sustainable development of companies in the future. Being fully aware of the current situation, SII makes efforts and plays a role in building a sustainable society as one of the components therein.

With our roots in technologies for watch development and manufacturing, SII has expanded and diversified our technologies based on a technological philosophy of "SYO"ism, which is based on advanced skills and techniques, miniaturization technologies, environmentally friendly products, and the technologies for fabricating them. These technologies are SII's assets built up over many years. From here on out, while utilizing our property we will strive to integrate these technologies into a system and create new value.

I believe that markets inform us of specific visions for new value, and therefore we must place emphasis on marketing. It is not possible to find the values expected by society and customers, and which are required for the future, unless we communicate with markets. Changes will be necessary for an appropriate system to create those values. With our marketing approach, we will truly harness our technologies of "SYO"ism, provide the expected and required values, and make a contribution to society and our customers.

Twenty years have passed since the establishment of our "SII Green Plan Concept" based on the “Three Green” concept: Green Process, Green Products, and Green Life. Meanwhile, environmental issues have become increasingly important business challenges for companies, and there are more issues to be tackled. SII revised the SII Group Environmental Policy in January 2013, renewing our determination to continue to face up to environmental issues in earnest.
The conservation of biodiversity is an issue that is comparable to global warming. Recognizing that the SII Group's business activities benefit from ecosystem services and make an impact on biodiversity, we have launched initiatives to assess the relationships between land use and biodiversity at our units as well as the impact products can have on biodiversity.
In addition, as an expansion of our "SII Green Product System," its scope has been extended from hardware to software and services. We will continue to aspire to give shape to the "SII Green Plan Concept."

The driving force for SII to cope with the rapidly changing world and to create and provide new values is each staff member's power and potential. Without their consistent efforts, the company could not be managed properly. I want them to have dreams, set goals, and persevere to achieve their goals regardless of the changing circumstances. To realize this, it is a great responsibility for senior management to take the lead in quickly gaining insights into our changing society and markets in the future and laying out the direction in which we will set out.
I am sincerely committed to working toward this goal with our people in order for SII to create new value and continue to be a company that contributes to society.

We definitely appreciate your continued cooperation and support, and welcome any comments or suggestions you may have.