Based on the concept "Integrity", with emphasis on the three keywords, "User-Friendliness", "Diversity", and "Beauty", the SII Universal Design Concept is practiced throughout the Group.

In FY2010, we developed the Universal Design such as exterior design of business-orientated printers as well as touch-panel screens including interface. The focus of developing the screen design is "visual simplicity", "intuitive understandability" and "operational priority".

Touch-panel screens are more likely to be colorful in general because they are designed for visibility based on colors. However, this year we put importance on instant legibility of letters and icons based on black color while refraining from using many color variations as much as possible. Complexity could be avoided by using effective colors only for icons calling for attention. The screens for maintenance were based on white colors so that the operability could improve.

Our next step is utilizing the know-how to businessoriented terminals and consumer devices.

We also have embarked on the "Green Design" which takes into consideration environment and energy.